Open AccessA Fuzzy MCDM Approach for Evaluating Corporate Image and Reputation in the Airline Market
Author(s) -
Mei-Ling Chuang,
Chen Wei-Mao,
Jaeik Liou
Publication year - 2009
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2009.004
Subject(s) - reputation , fuzzy logic , multiple criteria decision analysis , image (mathematics) , computer science , business , artificial intelligence , operations research , mathematics , social science , sociology