Open AccessDevelopment of Customer Decision Mode in Selecting Product Concept Based on Conjoint-Analysis-like AHP (CALAHP)
Author(s) -
Ferry Malvinas,
Kadarsah Suryadi,
Kuntoro Mangkoesubroto,
Titah Yudhistira
Publication year - 2005
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2005.024
Subject(s) - conjoint analysis , analytic hierarchy process , computer science , mode (computer interface) , product (mathematics) , new product development , operations research , business , engineering , marketing , preference , mathematics , human–computer interaction , statistics , geometry