Open AccessChoosing the Optimal Marketing Mix for School Milk Using Expert Choice, A Management Decision Support System
Author(s) -
Walter Schiebel,
Konrad Kackl
Publication year - 1999
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y1999.019
Subject(s) - marketing , decision support system , marketing mix , business , computer science , marketing management , knowledge management , management science , engineering , artificial intelligence