Open AccessAnalysis of Factors Affecting Consumer Intention in Buying Goods on Social Media (Case Study: XYZ Shop)
Author(s) -
I Gede Wiandana,
Erma Suryani
Publication year - 2021
Publication title -
aptech proceeding international seminar on applied technology, science and arts : development of green agro-industry to support human life sustainability
Language(s) - English
Resource type - Journals
ISSN - 2354-6026
DOI - 10.12962/j23546026.y2020i7.9528
Subject(s) - advertising , purchasing , business , social media , marketing , product (mathematics) , the internet , population , structural equation modeling , consumer behaviour , perception , psychology , mathematics , statistics , geometry , demography , neuroscience , sociology , world wide web , political science , computer science , law