Open AccessA Case Study of Applying Customer Segmentation in A Medical Equipment Industry
Author(s) -
Iqbal Grady Favian,
Erma Suryani
Publication year - 2021
Publication title -
aptech proceeding international seminar on applied technology, science and arts : development of green agro-industry to support human life sustainability
Language(s) - English
Resource type - Journals
ISSN - 2354-6026
DOI - 10.12962/j23546026.y2020i3.11139
Subject(s) - market segmentation , cluster analysis , database transaction , segmentation , computer science , identification (biology) , process (computing) , transaction data , data mining , k means clustering , customer relationship management , marketing , business , artificial intelligence , database , botany , biology , operating system