Open AccessCustomer Loyalty Behaviour Brand Air Conditioner XYZ: Combination of Expectation- Confirmation Theory, Satisfaction – Loyalty, and Brand Reputation
Author(s) -
Masyiakh K. Dendy,
Fadil P. Satria,
Song Lin
Publication year - 2021
Publication title -
aptech proceeding international seminar on applied technology, science and arts : development of green agro-industry to support human life sustainability
Language(s) - English
Resource type - Journals
ISSN - 2354-6026
DOI - 10.12962/j23546026.y2020i3.11137
Subject(s) - reputation , loyalty , brand loyalty , marketing , advertising , business , customer satisfaction , value (mathematics) , loyalty business model , structural equation modeling , psychology , mathematics , service quality , service (business) , statistics , sociology , social science