Open AccessThe Effect of Transparency on Brand Loyalty
Author(s) -
Irkhamnah Aisyah Yuana,
Yudi Sutarso
Publication year - 2021
Publication title -
aptech proceeding international seminar on applied technology, science and arts : development of green agro-industry to support human life sustainability
Language(s) - English
Resource type - Journals
ISSN - 2354-6026
DOI - 10.12962/j23546026.y2020i1.7859
Subject(s) - transparency (behavior) , business , brand loyalty , brand management , marketing , advertising , loyalty , brand awareness , loyalty business model , customer satisfaction , computer science , service quality , service (business) , computer security