Open AccessPLANNING AND IMPLEMENTING PROMOTION IN SMALL AND MICRO ENTERPRISES: BRIDGING THE GAP BETWEEN INTENTIONS AND ACTUAL BEHAVIOUR
Author(s) -
Mateja Rek,
Nina Gorjup
Publication year - 2019
Publication title -
innovative issues and approaches in social sciences
Language(s) - English
Resource type - Journals
ISSN - 1855-0541
DOI - 10.12959/issn.1855-0541.iiass-2019-no1-art1
Subject(s) - bridging (networking) , promotion (chess) , business , process management , knowledge management , computer science , political science , computer security , politics , law