Open AccessASSESSMENT OF MARKETING CHALLENGES AND OPPORTUNITIES OF BRANDED AGRICULTURAL PRODUCTS: THE CASE OF NORTH SHOA ZONE
Author(s) -
Antonio Ajbie,
Matiwos Abi,
Abdela Kossa,
Yohannes Teffera
Publication year - 2018
Publication title -
innovative issues and approaches in social sciences
Language(s) - English
Resource type - Journals
ISSN - 1855-0541
DOI - 10.12959/issn.1855-0541.iiass-2018-no3-art4
Subject(s) - agriculture , business , agricultural marketing , marketing , marketing management , relationship marketing , geography , archaeology