Open AccessFeatures of Strategic Management of Innovative Development of Industrial Enterprises
Author(s) -
Maryna Korzh,
AUTHOR_ID,
Е.В. Беликова,
I. Fomichenko,
S. Barkova,
AUTHOR_ID,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2021
Publication title -
ekonomìčnij vìsnik donbasu
Language(s) - English
Resource type - Journals
ISSN - 1817-3772
DOI - 10.12958/1817-3772-2021-3(65)-184-190
Subject(s) - business , process management , strategic management , enterprise life cycle , strategic thinking , strategic planning , strategic financial management , enterprise planning system , enterprise architecture management , knowledge management , position (finance) , digital firm , enterprise software , enterprise architecture , marketing , computer science , architecture , art , finance , visual arts
The article considers the main aspects of strategic management of industrial development. A model of strategic management of an industrial enterprise has been developed. It is proved that the combination of integration of strategic and innovation management leads to the improvement of enterprises' competitive position in the market by creating competitive advantages. Peculiarities of formation of strategic management of innovative development at the industrial enterprise are investigated, the main of which is perspective orientation of innovative activity on inquiries of consumers, flexible reaction and continuous updating of parameters of business model, proceeding from competition requirements, towards achievement of steady advantages by development of creativity and intellectual potential of the enterprise, which causes the growth of its importance in the management system of a modern enterprise in terms of innovative development. It is determined that the main advantages of strategic thinking in terms of leadership and management of the enterprise are: the ability to subordinate all activities to a key aspect of strategy; the ability to more clearly respond to changes in the internal environment and the environment by the owners and management of the enterprise; the ability of enterprise managers to assess alternatives for capital investment and staff development, which provides opportunities for redeployment of resources to strategic areas and strategic projects for enterprise development and others. The stages of strategic innovation management are outlined, which will ensure the achievement of the desired results through the implementation of innovative implementations in the future.