Open AccessInternet Marketing as a Modern Enterprise Communication Tool
Author(s) -
I. Fomichenko,
S. Barkova,
A. Dykan,
Kyle B. Kosik,
K.A. Kozlova
Publication year - 2020
Publication title -
ekonomìčnij vìsnik donbasu
Language(s) - English
Resource type - Journals
ISSN - 1817-3772
DOI - 10.12958/1817-3772-2020-4(62)-97-102
Subject(s) - digital marketing , business , marketing , return on marketing investment , the internet , internet presence management , marketing research , marketing management , marketing mix , marketing strategy , business marketing , business to government , computer science , world wide web
The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise.