Open AccessOrganization of Marketing Activities of Industrial Enterprises in Modern Business Conditions
Author(s) -
I. Fomichenko,
O. Kondratenko,
T. Rudenko,
Milena Brant
Publication year - 2020
Publication title -
ekonomìčnij vìsnik donbasu
Language(s) - English
Resource type - Journals
ISSN - 1817-3772
DOI - 10.12958/1817-3772-2020-3(61)-139-145
Subject(s) - marketing management , business , marketing , return on marketing investment , marketing research , marketing strategy , digital marketing , business marketing , marketing mix , relationship marketing
The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.