
Marketing Tools in Crisis Management
Author(s) -
Samira Pіletska,
Svitlana Petrovska
Publication year - 2020
Publication title -
ekonomìčnij vìsnik donbasu
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1817-3772
DOI - 10.12958/1817-3772-2020-2(60)-158-164
Subject(s) - marketing management , marketing , marketing strategy , return on marketing investment , marketing research , business , marketing mix , marketing plan , business marketing , profit (economics) , economics , microeconomics