Open AccessZUBOFF, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019, 691p. ISBN 9781610395694
Author(s) -
L. Brito
Publication year - 2021
Publication title -
mural internacional
Language(s) - English
Resource type - Journals
eISSN - 2446-6182
pISSN - 2177-7314
DOI - 10.12957/rmi.2021.55150
Subject(s) - capitalism , frontier , humanities , power (physics) , sociology , political science , art history , art , physics , law , quantum mechanics , politics
Shoshana Zuboff, em seu livro The age of surveillance capitalism: the fight for a human future at the new frontier of power, perpassa pelas diversas funções e características do capitalismo de vigilância, conceito instrumentalizado pela autora e que diz respeito a uma nova ordem econômica baseada na extração de dados para a predição de comportamento capitaneada pelas grandes empresas de tecnologia. Através de vários exemplos e de uma narrativa bem fundamentada a autora mostra as consequências, na vida cotidiana, do aparato sofisticado utilizado para a modificação de comportamento.Palavras-chave: Capitalismo de vigilância; Big tech; Poder comportamental.ABSTRACTShoshana Zuboff, in her book The age of surveillance capitalism: the fight for a human future at the new frontier of power, goes through the diverse functions and characteristics of surveillance capitalism, a concept instrumentalized by the author and which concerns a new economic order based on in data extraction to predict behavior led by large technology companies. Through several examples and a well-tied narrative, the author shows the consequences in everyday life of the sophisticated apparatus used for behavior modification.Key words: Surveillance capitalism; Big tech; Behavioral power. Recebido em: 09 out. 2020 | Aceito em: 23 jan. 2021.