Open AccessEXPLORING BRAND PREFERENCES OF SLOVAK CONSUMERS ACROSS DEMOGRAPHIC FEATURES
Author(s) -
Lucia Vilčeková,
Miroslav Sabo
Publication year - 2013
Publication title -
european journal of business and economics
Language(s) - English
Resource type - Journals
eISSN - 1804-9699
pISSN - 1804-5839
DOI - 10.12955/ejbe.v8i3.406
Subject(s) - slovak , advertising , country of origin , sample (material) , business , marketing , philosophy , linguistics , chemistry , czech , chromatography
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