Open AccessIMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY
Author(s) -
Lukáš Vartiak
Publication year - 2015
Publication title -
cbu international conference proceedings ...
Language(s) - English
Resource type - Journals
eISSN - 1805-997X
pISSN - 1805-9961
DOI - 10.12955/cbup.v3.587
Subject(s) - reputation , corporate social responsibility , ranking (information retrieval) , social responsibility , business , public relations , marketing , political science , computer science , machine learning , law
Successful organizations need to be profitable and also recognized by the general public. Therefore, organizations are becoming more socially responsible. Socially responsible actions are positively perceived. These actions together are molding the organization’s reputation. The purpose of this study was to highlight the importance of reputation in the assessment of corporate social responsibility (CSR). The purpose is realized by the secondary research, which consists of parsing the worldwide CSR ranking. Analysis, comparison, and selection are methods used in the secondary research. As the main finding, it may be considered that connections between reputation and CSR exist in three dimensions. Information from the secondary research confirms the importance of reputation in the CSR assessment. Recommendations arising from this study are that organizations should act socially responsible and they should inform the general public about their CSR performance, so that they can obtain a competitive advantage.