Open AccessA Comparative Study on the Cross-cultural Complaint Intention of South Korean and Chinese Consumers regarding Fashion Products (I) -Focused on the Traits of Complaining Behavior-
Author(s) -
OkHee Lee
Publication year - 2017
Publication title -
fashion business
Language(s) - English
Resource type - Journals
eISSN - 2288-1867
pISSN - 1229-3350
DOI - 10.12940/jfb.2017.21.1.112
Subject(s) - complaint , china , psychology , product (mathematics) , advertising , regression analysis , confirmatory factor analysis , marketing , business , service (business) , political science , law , geometry , mathematics , machine learning , computer science
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