Open AccessPreference of Brand History, Congruity between Country of Brand and Country of Manufacture in Accordance with Conspicuous Consumption
Author(s) -
Hae o Reum Song,
Sun-Jin Hwang
Publication year - 2017
Publication title -
pae'syeon bijeu'ni'seu/paesyeon bijeuniseu
Language(s) - English
Resource type - Journals
eISSN - 2288-1867
pISSN - 1229-3350
DOI - 10.12940/jfb.2017.21.1.1
Subject(s) - consumption (sociology) , conspicuous consumption , preference , brand preference , advertising , country , revealed preference , economics , commerce , business , art , brand awareness , aesthetics , econometrics , management , emerging markets , microeconomics , macroeconomics