Open AccessImpacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk
Author(s) -
Kyong-Hwa Yi,
Sua Jeon,
HaeJung Maria Kim,
Judith C. Forney
Publication year - 2016
Publication title -
pae'syeon bijeu'ni'seu/paesyeon bijeuniseu
Language(s) - English
Resource type - Journals
eISSN - 2288-1867
pISSN - 1229-3350
DOI - 10.12940/jfb.2016.20.6.32
Subject(s) - advertising , marketing , likert scale , service quality , attractiveness , elaboration likelihood model , popularity , quality (philosophy) , context (archaeology) , business , psychology , service (business) , information quality , preference , information system , social psychology , persuasion , engineering , geography , economics , developmental psychology , philosophy , archaeology , psychoanalysis , electrical engineering , microeconomics , epistemology