Open AccessImpact of Negative Review Type, Brand Reputation, and Opportunity Scarcity Perception on Preferences of Fashion Products in Social Commerce
Author(s) -
Bora Joo,
Sun-Jin Hwang
Publication year - 2016
Publication title -
pae'syeon bijeu'ni'seu/paesyeon bijeuniseu
Language(s) - English
Resource type - Journals
eISSN - 2288-1867
pISSN - 1229-3350
DOI - 10.12940/jfb.2016.20.4.207
Subject(s) - scarcity , reputation , perception , business , marketing , advertising , psychology , economics , political science , microeconomics , neuroscience , law