Open AccessProduct-Story Congruence and Actor Attractiveness in Product Placements in Television Drama
Author(s) -
Minhye Cheon,
Yena Ahn,
Ju Hee Mo,
Jee-Sun Park
Publication year - 2016
Publication title -
fashion business
Language(s) - English
Resource type - Journals
eISSN - 2288-1867
pISSN - 1229-3350
DOI - 10.12940/jfb.2016.20.3.104
Subject(s) - attractiveness , drama , advertising , product (mathematics) , congruence (geometry) , affect (linguistics) , product placement , psychology , business , marketing , social psychology , art , communication , mathematics , visual arts , geometry , psychoanalysis
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