Open AccessKETERLIBATAN MEREK DAN MOTIF KONSUMEN DALAM KOMUNIKASI E-WORD OF MOUTH MELALUI SOSIAL MEDIA
Author(s) -
Diesyana Ajeng Pramesti,
Farida Farida,
Wawan Satdyo Nugroho
Publication year - 2017
Publication title -
optimum : jurnal ekonomi dan pembangunan/optimum
Language(s) - English
Resource type - Journals
eISSN - 2613-9464
pISSN - 1411-6022
DOI - 10.12928/optimum.v7i2.7912
Subject(s) - word of mouth , testimonial , advertising , social media , psychology , nonprobability sampling , digital media , electronic media , research object , social psychology , sociology , computer science , world wide web , business , population , demography , regional science