Open AccessPengaruh Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Starbucks Coffee pada Masa Pandemi (Studi Kasus di Starbucks Coffeee XXI Empire Yogyakarta)
Author(s) -
Nida Khaerunnisya,
Marsudi Endang Sri Rejeki
Publication year - 2022
Publication title -
journal of food and culinary
Language(s) - Italian
Resource type - Journals
eISSN - 2621-8445
pISSN - 2621-8437
DOI - 10.12928/jfc.v5i1.5424
Subject(s) - humanities , advertising , business , business administration , art