Open AccessANALISIS PERILAKU KONSUMEN PADA PRODUK KOSMETIK HALAL
Author(s) -
Dyah Fitriani
Publication year - 2012
Publication title -
jurnal fokus manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2716-0521
pISSN - 2088-4079
DOI - 10.12928/fokus.v2i2.1321
Subject(s) - product (mathematics) , test (biology) , simple random sample , cosmetics , advertising , perception , psychology , marketing , business , mathematics , sociology , medicine , paleontology , population , geometry , demography , neuroscience , biology , pathology
Current research aimed to investigate the effects of consumer perception and product attribute, both simultaneously and partially, on consumer behavior of halal products. This research involved respondents namely female students of management department, Faculty of Economics, Ahmad Dahlan University (the students used both decorative and threatment cosmetics). Researcher used simple random sampling, and the tools used in the current research was mutiple regression analysis, F test, t test, and chi-square test. The result showed that there were no significant effect of consumer perception and product attribute simultaneously on consumer behavior of halal products.