Open AccessCase Article—The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service
Author(s) -
Arnd Huchzermeier,
Jannik Wolters,
Marcel Uphues
Publication year - 2022
Publication title -
informs transactions on education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.161
H-Index - 3
ISSN - 1532-0545
DOI - 10.1287/ited.2021.0257ca
Subject(s) - computer science , loyalty program , revenue , matching (statistics) , analytics , loyalty business model , test (biology) , set (abstract data type) , loyalty , marketing , operations research , service (business) , data science , business , finance , service quality , statistics , paleontology , engineering , programming language , biology , mathematics
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