Open AccessImplementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors
Author(s) -
Jehoshua Eliashberg,
Sanjeev Swami,
Charles B. Weinberg,
Berend Wierenga
Publication year - 2001
Publication title -
informs journal on applied analytics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.662
H-Index - 64
eISSN - 1526-551X
pISSN - 0092-2102
DOI - 10.1287/inte.31.4.108.9685
Subject(s) - business , marketing , advertising , computer science
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