REFLEXÕES SOBRE O PAPEL DA SEGMENTAÇÃO E DO POSICIONAMENTO NO PLANO OPERACIONAL DE MARKETING
Author(s) -
Camila Assis Martins,
Marcos Campomar,
Ana Akemi Ikeda
Publication year - 2013
Publication title -
revista fsa
Language(s) - Portuguese
Resource type - Journals
eISSN - 2317-2983
pISSN - 1806-6356
DOI - 10.12819/2014.11.1.1
Subject(s) - medicine , anatomy
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