Open Accessتوظيف النوستالجيا في بناء الرسالة الإعلانية : دراسة على الإعلان التليفزيوني بمصر = Implement Nostalgia in Building Advertising Message : A Study on Television Advertising in Egypt
Author(s) -
Lamiaa Kasem,
Elham Ibrahim,
Eman Mohamed
Publication year - 2018
Publication title -
مجلة العمارة والفنون والعلوم الإنسانية
Language(s) - English
Resource type - Journals
eISSN - 2357-0342
pISSN - 2356-9654
DOI - 10.12816/0044811
Subject(s) - advertising , television advertising , advertising research , business
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