Open AccessLa Gestion de la Relation Client dans les Banques : Un Outil de Fidélisation du Client = The Customer Relationship Management in Banks : A Customer Loyalty Tool = إدارة علاقة العملاء في البنوك : أداة لولاء العميل
Author(s) -
ليلى شارف
Publication year - 2015
Publication title -
mağallaẗ al-bāḥiṯ
Language(s) - French
Resource type - Journals
eISSN - 2437-0843
pISSN - 1112-3613
DOI - 10.12816/0017561
Subject(s) - customer satisfaction , loyalty business model , business , customer relationship management , loyalty , business administration , customer retention , customer advocacy , relation (database) , marketing , service quality , computer science , service (business) , data mining