Open AccessPlakat jako przykład multimodalnego amalgamatu
Author(s) -
Justyna Winiarska
Publication year - 2020
Publication title -
lingvaria
Language(s) - English
Resource type - Journals
eISSN - 2392-1226
pISSN - 1896-2122
DOI - 10.12797/lv.11.2016.22.03
Subject(s) - conceptual blending , statement (logic) , computer science , human–computer interaction , visual communication , communication , psychology , multimedia , linguistics , cognition , philosophy , neuroscience
Poster as an example of a multimodal amalgam (conceptual blend)
The author analyses two posters used in two social campaigns. Posters are unique in their usage as means of communication because they aim to provide information quickly and in an eye-catching way. As a result, their authors often use conceptual blending and integration to create persuasive communication. In the article, the author treats posters as complex blends, she finds input spaces, indicates relations between their elements, and tries to discover generic spaces on different levels of specificity. This methodology enables her to show how a complex verbal and visual statement can be coherently understood by the viewer.