Open AccessLos Morancos y los videoclips. De Omaíta a Despacito.
Author(s) -
José Rafael Ramos Barranco
Publication year - 2020
Publication title -
revista internacional de historia de la comunicación
Language(s) - English
Resource type - Journals
ISSN - 2255-5129
DOI - 10.12795/rihc.2020.i15.07
Subject(s) - immediacy , comics , phenomenon , politics , sociology , media studies , broadcasting (networking) , intentionality , art , history , humanities , aesthetics , literature , political science , law , philosophy , epistemology , computer network , computer science
: In this work the textual and visual variations of the humorous videos of Los Morancos are analyzed, which are a Sevillian comic duo composed of the brothers César and Jorge Cadaval, in which themes of current Spanish politics are parodied. To do this, the artistic evolution of these comedians is studied to see if it is an innovative phenomenon within their scenic approach or is it an aspect that they have already developed from the beginning. In the same way, we ask ourselves if it is a particularity of these two artists on the Spanish scene or, on the contrary, if it falls within an artistic continuity of Spanish humorists that reached its peak in the two decades of the 21st century. However, although they are not the pioneers of this phenomenon in Spain, we address the causes of the success they have achieved with the textual and visual variations of fashionable songs that place the cultural and political reality of Spain, as well as the broadcasting channel that has moved from television to the internet, promoting greater immediacy and encompassing a much wider audience. Keywords: mass media, broadcast media, humor, political intentionality, song variations, television, social networks