Open AccessUn nuevo enfoque del marketing social en las redes sociales. Aplicación en las ONGD
Author(s) -
Araceli Galiano Coronil
Publication year - 2021
Publication title -
international review of communication and marketing mix
Language(s) - English
Resource type - Journals
ISSN - 2605-0447
DOI - 10.12795/irocamm.2021.v01.i04.02
Subject(s) - visibility , sociology , humanities , welfare economics , geography , economics , meteorology , philosophy
Social networks represent important communication tools that have not gone unnoticed by Development NonGovernmental Organisations (DNGOs). An appropriate management, a use, and the monitoring can increase the visibility of these organisations and therefore improve their results. There are various scientific studies on specific aspects related to these tools and their application by NGDOs such as their use or effectiveness.