Open AccessOne click away. Towards a proposal of an affective model of media planning
Author(s) -
Natalia Papí-Gálvez
Publication year - 2020
Publication title -
international review of communication and marketing mix
Language(s) - English
Resource type - Journals
ISSN - 2605-0447
DOI - 10.12795/irocamm.2020.v02.i03.01
Subject(s) - computer science , psychology , human–computer interaction