
Communication and advertising in NGDOs: Present and future.
Author(s) -
Aránzazu Román-San-Miguel,
Jesús Díaz Cruzado
Publication year - 2019
Publication title -
international review of communication and marketing mix
Language(s) - English
Resource type - Journals
ISSN - 2605-0447
DOI - 10.12795/irocamm.2019.v02.i01.09
Subject(s) - advertising , psychology , business