Open AccessOnline tourism brand management at a local scale in Valencian Community.
Author(s) -
Yolanda Miralles Guimerá,
Carlos Fanjul Peyró
Publication year - 2019
Publication title -
international review of communication and marketing mix
Language(s) - English
Resource type - Journals
ISSN - 2605-0447
DOI - 10.12795/irocamm.2019.v02.i01.02
Subject(s) - tourism , scale (ratio) , valencian , business , destination management , marketing , brand management , advertising , geography , regional science , destinations , cartography , humanities , art , archaeology