Open AccessEl papel de las promociones en merchandising y retail. El caso de las farmacias como puntos de venta
Author(s) -
Rodrigo Elías Zambrano,
Carmen Silva Robles,
Gloria Jiménez-Marín
Publication year - 2018
Publication title -
comunicación
Language(s) - Spanish
Resource type - Journals
eISSN - 1989-600X
pISSN - 1695-6206
DOI - 10.12795/comunicacion.2018.i16.05
Subject(s) - political science , humanities , art
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