Open AccessLa violencia de género en Twitter según Vox en las elecciones auto-nómicas de Andalucía.
Author(s) -
Sergio Luque Ortiz,
Mónica Alarcón
Publication year - 2021
Publication title -
ámbitos/ámbitos
Language(s) - English
Resource type - Journals
eISSN - 1988-5733
pISSN - 1139-1979
DOI - 10.12795/ambitos.2021.i51.08
Subject(s) - theme (computing) , narrative , relevance (law) , politics , the internet , political science , social media , psychological intervention , media studies , political violence , humanities , sociology , psychology , law , computer science , world wide web , art , literature , psychiatry
Political communication has changed after the appearance of the Internet and social networks. In this sense, it is essential to understand that the communication landscape has been transformed. The main objective of the research is the use of Twitter as a tool for political communication, taking as a case study the far-right political party Vox regarding gender violence in the autonomous elections of Andalusia in 2018. The methodological design is qualitative and quantitative by analyzing the official Twitter accounts of Vox, Santiago Abascal (president of the party) and Francisco Serrano, candidate for the Andalusian regional elections of 2018. For this, the statistical program SPSS has been used in which they have been analyzed more than1000 tweets related to a topic of great relevance to theparty such as gender violence and the content analyses. The results obtained show that gender violence is a topic discussed on Twitter by the three profiles analyzed, although the dissemination and periodicity of updates on this topic are different from each other. As a main conclusion, it can be advanced that Vox has made an exceptional use of Twitter as a discursive narrative tool. Similarly, gender violence does not appear on social networks as often, although in the case of the Andalusian candidate it is a recurring theme in his interventions on Twitter