Open AccessEficacia de los influencers como recurso publicitario en la estrategia de los anunciantes locales.
Author(s) -
Isabel Iniesta-Alemán
Publication year - 2019
Publication title -
ámbitos revista internacional de comunicación
Language(s) - Spanish
Resource type - Journals
eISSN - 1988-5733
pISSN - 1139-1979
DOI - 10.12795/ambitos.2019.i46.09
Subject(s) - influencer marketing , humanities , geography , art , business , marketing , relationship marketing , marketing management
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom