Open AccessDeveloping and Marketing New Products in the Multicultural Global Environment:Recognizing and Managing Risks
Author(s) -
Gregory Kivenzor
Publication year - 2015
Publication title -
journal of management and training for industries
Language(s) - English
Resource type - Journals
ISSN - 2188-8728
DOI - 10.12792/jmti.2.1
Subject(s) - marketing , business , negotiation , product (mathematics) , multiculturalism , new product development , marketing management , marketing research , sociology , social science , pedagogy , geometry , mathematics