Open AccessBrand Prototype Theory and Application: A Literature Review
Author(s) -
Yihan Zhao
Publication year - 2019
Publication title -
destech transactions on social science, education and human science
Language(s) - English
Resource type - Journals
ISSN - 2475-0042
DOI - 10.12783/dtssehs/ermas2018/27024
Subject(s) - brand management , brand equity , value (mathematics) , marketing , asset (computer security) , brand awareness , advertising , business , brand extension , development theory , economics , computer science , market economy , computer security , machine learning