Open AccessResearch and Analysis on Marketing Strategies for University Library WeChat Public Platform Based on 4I Theory
Author(s) -
Xiaojing Gao,
Meng-Qian Yu,
Jing Yang
Publication year - 2020
Publication title -
destech transactions on social science, education and human science
Language(s) - English
Resource type - Journals
ISSN - 2475-0042
DOI - 10.12783/dtssehs/aems2019/33580
Subject(s) - swot analysis , public university , the internet , space (punctuation) , marketing research , marketing strategy , marketing , world wide web , business , digital marketing , computer science , public relations , political science , public administration , operating system