Open AccessResearch of Service Failure Attribution Based on Brand Loyalty
Author(s) -
Guangyu Yang,
Fang Luo
Publication year - 2017
Publication title -
destech transactions on engineering and technology research
Language(s) - English
Resource type - Journals
ISSN - 2475-885X
DOI - 10.12783/dtetr/imeia2016/9325
Subject(s) - loyalty , business , service (business) , brand loyalty , loyalty business model , attribution , advertising , service recovery , marketing , brand awareness , empirical research , customer satisfaction , service quality , psychology , social psychology , mathematics , statistics