Open AccessAn Analysis and Empirical Study on the Generation Mechanism of Consumer Flow Experience in Brand Community
Author(s) -
Han Jian
Publication year - 2021
Publication title -
destech transactions on computer science and engineering
Language(s) - English
Resource type - Journals
ISSN - 2475-8841
DOI - 10.12783/dtcse/ccnt2020/35443
Subject(s) - connotation , brand community , phenomenon , mechanism (biology) , advertising , brand management , brand identity , consumption (sociology) , identity (music) , brand extension , flow (mathematics) , brand awareness , business , brand equity , marketing , sociology , aesthetics , mathematics , epistemology , social science , philosophy , linguistics , geometry