Open AccessANALYTICAL VIEW OF THE PERCEPTION OF SELECTED INNOVATIVE APPROACHES IN MARKETING COMMUNICATIONS
Author(s) -
Peter Dorčák,
Pavel Štrach,
František Pollák
Publication year - 2015
Publication title -
kvalita inovácia prosperita/quality innovation prosperity
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.273
H-Index - 13
eISSN - 1338-984X
pISSN - 1335-1745
DOI - 10.12776/qip.v19i1.441
Subject(s) - perception , marketing , marketing communication , computer science , business , data science , psychology , neuroscience