Open AccessStorytelling - sponsorship communication in sport
Author(s) -
Jarosław Kończak
Publication year - 2018
Publication title -
quality in sport
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2450-3118
DOI - 10.12775/qs.2017.023
Subject(s) - storytelling , advertising , marketing communication , public relations , business , marketing , sociology , political science , narrative , art , literature