Open AccessSexism in the advertising discourse of Ukraine
Author(s) -
Yana Khodachuk,
Yuliia Maslova
Publication year - 2021
Publication title -
journal of education, health and sport
Language(s) - English
Resource type - Journals
ISSN - 2391-8306
DOI - 10.12775/jehs.2021.11.11.020
Subject(s) - ukrainian , advertising , political science , sociology , business , linguistics , philosophy
The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.