Evaluation and optimization of the use of tourist resources of the region

. Assessing the potential of tourist resources on the basis of sound methodology is an important step in developing measures to optimize the use of tourist potential of the region.     The aim of the study. The purpose of the study is to improve and adapt the methodology for assessing the potential of tourist resources in the region, as well as its testing on the example of Vinnytsia region of Ukraine.     Materials and methods. Based on O. Beidyk’s method of scoring the tourist and recreational potential of the region and the results of a study by a number of other authors formed a method of assessing the potential of tourist resources adapted for Vinnytsia region. Methods of mathematical statistics and cartographic, as well as the method of zoning are used.     Results. The potential of tourist resources of administrative districts of Vinnytsia region is analyzed, the geospatial organization of tourist destinations is investigated and tourist zoning is carried out. A system of regional policy measures differentiated by selected subregions has been developed to optimize the use of tourist resources.     Conclusions. Based on the study of the geospatial organization of tourist resources of Vinnytsia region, ways to optimize them are proposed, including the development and expansion of a network of excursion routes; expansion of the network of accommodation establishments; formation of a network of medical and health institutions; updating the material and technical base of sanatoriums; improvement of transport infrastructure, in particular highways; wider attraction of foreign tourists; optimization of recreational use of the river network; intensification of development and expansion of the network of rural tourism estates.