Open AccessSport Sponsorship as Cross-sectoral Collaboration and its Value for Young Customers
Author(s) -
Dominika Mirońska,
Antti Bergman
Publication year - 2020
Publication title -
journal of corporate responsibility and leadership
Language(s) - English
Resource type - Journals
eISSN - 2392-2699
pISSN - 2392-2680
DOI - 10.12775/jcrl.2020.002
Subject(s) - general partnership , originality , marketing , value (mathematics) , business , profit (economics) , order (exchange) , knowledge management , qualitative research , sociology , computer science , economics , social science , finance , machine learning , microeconomics