Open AccessThe Impact of Corporate Social Responsibility (Csr ) on Companies’ Competitiveness – Proposed Research Directions
Author(s) -
Olaf Flak,
Adrian Pyszka
Publication year - 2011
Publication title -
equilibrium
Language(s) - English
Resource type - Journals
eISSN - 2353-3293
pISSN - 1689-765X
DOI - 10.12775/equil2011.027
Subject(s) - corporate social responsibility , business , context (archaeology) , perspective (graphical) , competitive advantage , value (mathematics) , social responsibility , presentation (obstetrics) , industrial organization , marketing , accounting , public relations , political science , computer science , medicine , paleontology , radiology , artificial intelligence , machine learning , biology
The present paper is the continuation of the authors’ previous publication on the potential impact of corporate social responsibility on the competitiveness of organizations. The research objective is to show the area of study as the junction of the classic concept of competitiveness and a new business model created out of CSR-focused management seen from the perspective of the value chain and the competitive context. The planned effect the paper is the presentation of a proactive and strategic approach to CSR and a way of exploring and testing hypotheses concerning the impact on enterprises’ competitiveness. In the final section attention is paid to the pitfalls connected with implementing CSR.