Open AccessMechanizm oddziaływania wizerunku marki na zachowania konsumentów
Author(s) -
Agnieszka Wiśniewska
Publication year - 2013
Publication title -
acta universitatis nicolai copernici. nauki humanistyczno-społeczne
Language(s) - Uncategorized
Resource type - Journals
ISSN - 0860-1232
DOI - 10.12775/aunc_zarz.2012.013
Subject(s) - brand image , legitimacy , purchasing , key (lock) , image (mathematics) , business , advertising , marketing , computer science , political science , artificial intelligence , computer security , law , politics